Results

Case Studies over Client Logos

I prefer demonstrating what I have built over listing companies I advised. Below are verified case studies with clear operational metrics.

E-Commerce / Pet & Farming

VETERI – AI-First E-Commerce

veteri.de is an e-commerce platform built entirely AI-assisted. From category taxonomy and product copy generation to automated SEO optimization – conceived and executed with AI.

The standout operational metric: 800 SEO categories structured and published in 36 hours. Automated, quality-assured, and live. Leading European tech media t3n featured the case study.

veteri.de is why I only recommend what I have operated myself. This was not a proof of concept or software demo. It was a live business generating real revenue.

800

Categories in 36 hours

E-Commerce / Agribusiness

AI Internationalization

An established e-commerce platform required rapid international expansion across multiple markets and languages. Manual translation and categorization would have taken months.

Using AI-assisted automation, we expanded the product taxonomy from 700 to 1,600 categories across 7 languages. Automated, quality-assured, during ongoing operations – without platform downtime or costly redesigns.

This case demonstrates what AI achieves in live operations: scaling existing teams and infrastructure without disrupting core business.

700 → 1,600

Categories across 7 languages

D2C / Pet Market

Pets Deli – AI Workshop for the Marketing Team

Pets Deli is a leading D2C pet brand in Germany. The internal team sought to integrate AI into marketing and content production workflows in a structured, practical manner.

Through a hands-on workshop and internal hackathon, I guided the team in identifying effective tools, understanding technical limitations, and deploying initial workflows immediately. Outcome: production-ready AI workflows, empowered staff, and governance guidelines.

Team Empowered & Processes Optimized

Core Outcome

Pets Deli – AI workshop for the marketing team

Proprietary Development / Proof of Work

VetaSense – AI Health Companion for Pet Owners

VetaSense is an in-house developed proactive AI health companion. The system combines structured user inputs with generative AI models to deliver accessible preventive advice and guidance.

Developed internally and tested with pilot users across our owner communities. (Live at vetasense.com).

This project highlights end-to-end technical execution capabilities from initial concept to deployed production system.

In-house Development & AI-First Product

Proof of Work

In Development / Beta

VetaSense

Proactive AI health companion for pet owners.

Visit vetasense.com →

Additional Experience

Track Record

Media & Platformstier.TV – Acquisition of the brand, building content & e-commerce platforms, and scaling video streaming with Seven.One Media (ProSieben).

Pet Owner Communities120,000 Owners – Built and operated 5 digital channels as direct pilot testing grounds for novel AI applications.

Insurance & E-CommercePetplan Germany – 4 years as Head of Digital Marketing & Business Development at Petplan Germany. Built digital marketing channels leading up to acquisition.

BiotechNovogenia / Darwin AG – Business Development and corporate communications for a biotech firm through public listing in Munich.

AI CommunityAI Community – Founded and built one of the largest German-speaking AI communities with over 235,000 members.

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